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Operation Sports
Operation Sports
Asad Khan

Switch 2’s Tepid U.S. Start Contrasts With Japan’s Red-Hot Console Market

Japan Nintendo Famitsu

We discussed last week that Switch 2 sales in the US were down by 35% during the holiday season. The Switch 2 launched on June 5, 2025, shattering records with over 10 million units sold worldwide by September. This was twice the pace of the original Switch and the fastest console debut ever. Despite this, early 2026 reports show a lukewarm holiday stretch.

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