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Michelle O'Shea, Senior Lecturer, School of Business, Western Sydney University

Swing and a miss? Why golf in Australia is struggling to attract women and girls

kasakphoto/Shutterstock

Prestigious Victorian golf club 13th Beach Golf Links, famed for award-winning courses and hosting the Victorian Open, has found itself in the middle of a controversy.

In a bid to bolster membership, diversity and revenue, the club has introduced additional membership categories for women. These memberships form part of a dedicated campaign to get more women on the greens, following a member and board supported strategic plan to grow women’s membership from 18% to 30% by 2027.

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