India's festive celebrations around Navratri and Durga Puja drove a surge in demand for fasting meals and traditional sweets, according to insights shared by on-demand convenience platform Swiggy. The demand peaked around the long weekend covering Durga Ashtami, Maha Navami and Dussehra, with consumers across major cities and smaller towns ordering festive favourites.
Between October 17 and October 20, 2026, fasting dishes and traditional sweets emerged as popular choices, highlighting how food delivery platforms are becoming part of India's festive traditions.
