Ganesh Chaturthi, celebrated to mark the birth of Lord Ganesha, was observed on September 14 this year, with devotees bringing home idols, preparing traditional offerings and arranging puja essentials. According to data shared by Instamart in a press release, the festival saw increased demand for eco-friendly Ganpati idols and mawa-flavoured modaks, while flowers recorded the highest order activity during the morning.
Instamart said eco-friendly clay Ganpati idols emerged as its fastest-growing festive category, with demand increasing 176% year-on-year. Mawa-flavoured modaks also recorded a 145% rise and were the most-ordered modak variety on the platform during the festival.
