Swifties flock to Leicester Square as Taylor Swift’s box office smash hits UK

Alice Turner awaits the first screening of Taylor Swift: The Eras Tour, outside Odeon Leicester Square in London. Photograph: David Levene/The Guardian

Taylor Swift, having conquered the music world, is planning to do the same at the box office, with the pop juggernaut’s new concert film expected to be the highest-grossing movie in UK cinemas this weekend.

Excited “Swifties” flocked to the Odeon Leicester Square in London for the opening night screening on Friday, gathering outside an hour in advance, eager for a first look at the Eras spectacular. The concert tour began this summer in the US but will not reach the UK until June next year.