It was a simple question Recode editor Kara Swisher posed to Sweetgreen cofounder and CEO Jonathan Neman at the end of 2018.
“All right, last question,” she said. “Are you profitable?”
“We are,” Neman responded.
As it turns out, Sweetgreen wasn’t.
Despite repeated statements from the company to reporters that Sweetgreen had become profitable, initial public offering disclosures filed by the company this week point to ongoing annual losses dating back to 2014. The inconsistencies were first reported in the Axios Pro Rata newsletter Oct. 28.
