I stand in my local Lidl, staring gloomily at the chocolate bars. The man beside me seems similarly disappointed. “Are you looking for the Dubai chocolate?” he asks. It might be kept behind the till, I say, given how precious and popular it is. He stops the security guard and she looks at us sympathetically. No chance, she says. They sold out in hours.
If you don’t spend your life on TikTok, the latest viral food trend may have passed you by. But you won’t escape it for long. “Dubai chocolate” has gone mainstream.
