You could say that Sweet Protection is the new kid on the block. Despite the Norwegian brand being around for the last 25 years, it didn’t actually start in cycling. Instead, Sweet Protection first launched in the worlds of skateboarding, snowboarding and freestyle kayaking.
But when the Norwegian powerhouse, Uno-X Mobility, started winning stages at the Tour de France, it was only a matter of time before Sweet Protection made its way into cycling. In addition to road racing, you may also recognise Sweet Protection helmets from gravel racing, light on the heads of PAS Normal professionals.
