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Bangkok Post

Business

Swedish sports brand launches in Bangkok

Craft Bangkok Thailand David Thomson Siam Discovery

Mr Thomson, left, and Mr Kwanpong at Craft's first flagship store for the Swedish sportswear brand, which recently opened at Siam Discovery. (Photo: Pitsinee Jitpleecheep)

Swedish sportswear brand Craft has entered the Thai market and opened its first flagship store in Bangkok.

Kwanpong Chuenrudeemol, managing director of Playground 360 Co, an importer and retailer of sports and lifestyle products in Thailand, said Craft Sportswear Thailand Co was recently established with registered capital of 72 million baht, to become the authorised distributor of Craft in Thailand. The firm received a 10-year contract to market Craft here.

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