A vodka brand has been "inundated with praise" after launching a new drink onto the market which completely changes colour once you add in the mixer.
Au Vodka has launched a new bubblegum-flavoured vodka to its array of products, which once poured is blue in colour in the beginning, until a mixer is added - which changes it to a shimmery and vibrant purple colour.
It is the latest creation by Charlie Morgan and Jackson Quinn, the Swansea-based friends who are conquering the world with their ever growing brand, which is sold within its trademark gold bottles. You can get more Swansea news and other story updates straight to your inbox by subscribing to our newsletters here.
READ MORE: The Swansea pals worth £40m each conquering the world with their brand Au Vodka
The pair described how the new flavour had already won plenty of praise from consumers, adding how fans of the brand would soon be able to pick it up from supermarkets.
Mr Quinn said: “Last week we launched our first colour-changing liquid to the market. After a tireless year of developing the final product, working back and forth to create a true Bubblegum flavour, we’re proud to finally present our newest addition to the collection, Au Vodka Bubblegum.
“Reactions to the flavour have been incredible with hundreds of comments like ‘when I thought Au couldn’t get any better…here it is’. We’ve been inundated with praise for levelling up the brand and continuing to push the boundaries in the alcohol sector so it’s amazing to see our vision coming to life." You can read more stories about Swansea here.
And Mr Morgan added: "Au Vodka Bubblegum has been our best launch to date, tying in the sweet bubblegum flavour along with the colour-changing aspect it’s evident that our customers have loved the concept! With over six million impressions across our socials and over 150,000 Bubblegum bottles sold so far, we’re excited to see the rollout of the flavour nationwide!
“The flavour will be available to buy in huge wholesalers and multi-national grocers across the UK such as, Costco, Sainsbury’s and Tesco along with many others, we’ve had great feedback from consumers already so we’re looking forward to seeing even more reactions."
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