Suzuki has always been part of the big four Japanese motorcycle manufacturers. However, I’m sure I’m not alone when I say that it’s probably sitting dead last—you know, the worst of the best, if you will. Now, I love Suzuki, and would very much like to add the new GSX-S1000 to my collection of performance-oriented street bikes. However, one can’t deny the fact that the company has been rather lax in terms of product development and innovation in recent years.
As it would turn out, there could be a reason for this, and it’s simply all about setting priorities straight. You see, in 2021, Suzuki posted some impressive sales growth figures both in its car and motorcycle divisions. The Japanese manufacturer raked in more than 2.5 trillion yen, that’s around $21 billion USD, in the sale of cars alone. Meanwhile, its motorcycle division raked in an impressive 183.7 billion Yen, or the equivalent of around $1.5 billion USD. This translates to an 18.3-percent growth from the previous year in terms of cars, and 26.3-percent for two-wheelers—pretty impressive, right?
