Suzuki has unveiled its first new logo in 22 years, thus ending its era of refusing to bow down to the flat logo trend. While most other car brands removed their shiny, skeuomorphic logo designs yonks ago, Suzuki has been proudly wearing its metallic sheen as a badge of honour. But this week, the motor brand redesigned its logo, and it's a more minimalist redesign for the digital age.
Many recent car logo redesigns have taken the new era to an extreme, with completely flat new marks, that retain none of the texture of the previous iterations (looking at you, Mazda). Suzuki, however, has retained key elements of its aesthetic detail – and I think this is a triumph of a redesign that doesn't feel boring or as if it only belongs on a screen.
