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Asharq Al-Awsat
Asharq Al-Awsat
Lifestyle
Asharq Al-Awsat

Sustainable Influencers Take on Fast fashion

Sustainable fashion influencer Masego Morgan embraces 'mindful consumption'. GIANLUIGI GUERCIA / AFP

Sustainable influencer Masego Morgan was shocked when a fast fashion giant offered her $1,000 for a single social media post to promote its brand.

Not only had the South African social media star never been offered that kind of money, the company represents exactly what she is against: overconsumption of cheap, planet-harming clothing made by underpaid workers, AFP said.

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