Fashion brand Rothy’s is aiming to put plastic water bottles to good use. Using its innovative in-house technology, the company is converting recycled Evian water bottles into tennis accessories and footwear just in time for the 2022 U.S. Open.
Other brands have adopted similar technology in their collections, and the Evian partnership utilizes between 4 and 56 water bottles per item. Rothy’s already prides itself on sustainable fashion, having repurposed more than 400,000 pounds of ocean-bound marine plastic into its knit yarns to date.
