The Duke and Duchess of Sussex have lost their lucrative podcast contract with Spotify because they didn't "have anything interesting to say" according to a PR expert. Meghan and Harry’s production company Archewell Audio only made one podcast series for the streaming giant after signing a contract in late 2020, estimated to be worth around 25 million US dollars (£19.5 million).
Now public relations and crisis consultant Mark Borkowski has urged the pair to get their “messaging right” after the lucrative deal was ended by mutual agreement. The ending of the deal has raised questions amongst critics about the popularity of the podcast hosted by Meghan and whether the agreement was value for money for Spotify which earlier this month announced job cuts.
Mr Borkowski said the announcement would diminish what the Sussexes could receive from possibly future episodes of the series. “Spotify and all the streamers who did very well out of lockdown are now looking hard at the costs – their algorithms don’t lie. If they were successful and they were valued by Spotify they would still be there.”
