Susanna Reid wasn't impressed with Richard Madeley jokes on Tuesday's Good Morning Britain as they interviewed the scientists behind a "mammoth meat" creation.
The ITV presenters spoke to the team behind the world's first meat made from extinct animal DNA but Richard's jokes regarding eating mammoth meatballs were not well received by his co-host.
Introducing the interview, a clip of the meatball was shown to viewers before Richard explained: "That is mammoth meat. That is predominantly extinct meat. What next? Dodo diners, dinosaur dinners?"