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TV Tech
TV Tech
George Winslow

Survey: Two in Three Advertisers Plan Increased CTV/OTT Spend

CTV Premion
money

NEW YORK—Despite wider worries about the economy, a new survey is forecasting relatively healthy growth for CTV/OTT ad spending with two in three advertisers using CTV/OTT planning to increase spending according to a new 2023 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion.

The report found the advertisers were planning an average increase of 23%. 

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