NEW ROCHELLE, NY—New data from Horowitz Research indicates that the crackdown on password sharing and significant price hikes by major streaming companies is convincing many consumers to canceling or churning out of their subscription streaming services.
It’s new State of Media, Entertainment & Tech: Subscriptions 2024 report found that half of TV content viewers (52%) have canceled or lost access to at least one of their SVOD services within the past year.
