PORTSMOUTH, N.H.—New research from Hub finds that consumers are worrying as much about the complexity of the streaming experience as they are about the cost of subscriptions; only half of the services they use are considered "must have."
While many consumers continue to complain about cost (82% of all respondents say budget is a main factor limiting their subscriptions), just as many (82%) say there’s a limit to how many platforms they can use, even if they could afford to have them all, indicating that consumers have more sources of entertainment than they can easily use and are eager for solutions that allow them to simplify, the report found.
