All the research showing that consumers would like to see their streaming services bundled together seems to have gotten the attention of streaming media executives. A new survey of over 100 executives at leading music, video, and multi-service content providers by Bango is reporting that 81% of streaming executives believe that “super bundling” is the future for their industry and 93% of those executives say having all subscriptions on one bill is the biggest benefit.
Super bundling refers to a business model that provides integrated management of subscriptions through a centralized content hub, delivered through aggregators like telcos.
