NEW YORK—Despite uncertainty about the overall economy, a new survey by Digital Remedy of U.S. based direct-to-consumer (DTC) marketers finds that CTV/OTT advertising expenditures are likely to rise in the first half of 2023.
“CTV/OTT provides an all-encompassing performance channel that presents a wide reach, accountability and precise targeting through data analysis,” said Matt Sotebeer, chief strategy officer at Digital Remedy in explaining the attraction of CTV advertising. “Additionally, it offers a secure and captivating advertisement environment for brands. DTC marketers who aren’t investing and leveraging in CTV/OTT are missing a prime opportunity to engage with customers who are predominantly consuming media through these channels.”
