OSLO—A new survey highlights the growing importance of live event programming, particularly sports, for the broadcast industry with the finding that live events are the preferred type of broadcast content for 40% of TV viewers around the world, proving more popular than any other type of programming.
The survey involved consumers in the U.S., U.K., Spain, Germany, France and the Nordics and is based on research commissioned by Nevion, a Sony Group Company that was carried out by research house Vitreous World.
