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TV Tech
TV Tech
James Careless

Survey: LGBTQIA+ TV Visibility Drives Viewership Among Young Americans

Horowitz Research Diversity Entertainment
Young people.

LGBTQIA+ representation in TV content boosts viewership among young (18-34) Americans, according to a new report from Horowitz Research. 

The company’s ‘State of Media, Entertainment, and Tech: FOCUS LGBTQIA+’ report found that one in three (33%) of 18-34 year-olds surveyed are more likely to watch a show with LGBTQIA+ characters and stories in it. In addition, two in three (66%) LGBTQIA+ viewers are more likely to watch a show that is inclusive of LGBTQIA+ characters, along with features/stories that focus on their culture and communities.

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