Following record ratings for ESPN’s coverage of the Women’s Basketball Final Four games, Magid has released new data showing a significant growth in interest in women’s basketball.
The Magid research survey found that the fanbase for women’s college basketball has increased by +50%, growing from 12% in May of 2023 to 18% in March of 2024, just as the 2024 NCAA tournament kicked off, according to the 24th wave of Magid’s AD.VANTAGE research.
