As Black History Month comes to a close, a new study and survey from Horowitz takes a deep dive into the media habits of Black-American Gen Zers and explores the habits brands need to understand for reaching that audience.
One key data point according to Horowitz Research’s FOCUS Generation Next 2023 report is that three in four (73%) Black Gen Zers watch TV content at least weekly. While a good amount of this TV content viewing happens on a mobile device, Black Gen Zers are more likely to watch on an actual TV set than any other screen. In fact, nearly 7 in 10 Black Gen Zers have a TV set in their bedroom, over-indexing compared to Gen Zers overall.
