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Saving Advice
Saving Advice
Max Erkiletian

Surveillance Pricing: How Coupon Shoppers Beat Higher Prices

surveillance pricing
Couponers are always up for a challenge, but with the rise of surveillance pricing, they are being forced to find new, innovative ways to save money at checkout. Shutterstock

Some couponers are casual clippers of the promotions that fill our mailboxes, while some take stacking discounts and tracking sales cycles to a higher level. In either case, a new obstacle to coupon savings is sweeping over the marketplace.

This obstacle is not readily seen. Because it moves quickly, it is a method of adjusting the prices of goods and services based on your income, shopping behavior, online activity, and other data points. This practice is known as surveillance pricing, although some refer to it as personal pricing or algorithmic pricing.

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