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Creative Bloq
Creative Bloq
Technology
Natalie Fear

Surprise, Skechers is making AI slop again

Skechers ad.

Nowadays, AI ads are nothing new. With the technology permeating almost every aspect of our lives, from work to play, it's unsurprising that brands have hopped on the AI bandwagon, but it doesn't make seeing one out in the wild any less jarring.

While it's easy to feel a little existential about it all, there's one thing about them that continues to give me hope. AI ads are pretty atrocious, and no brand is proving that more than Sketchers.

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