With India overtaking China as the most populous country, tourism operators see an opportunity for Thailand, especially among the young generation and the Mice (meetings, incentives, conferences and exhibitions) segment.
In 2022, India surpassed China as Asia's largest tourism source market, with more than 70% of visitors travelling to Asia, according to tourism consultant IPK International and ITB Berlin.
Rajesh Nair, chief executive of Enchantive Asia, an inbound tour company focusing on the Indian subcontinent, said Thailand's opportunity lies with the increasing working age population.