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Evening Standard
Evening Standard
National
Megan Howe

Surge pricing could be coming to supermarkets, Bank of England warns as digital displays tested

Co Bank of England United Kingdom Clare Lombardelli Inflation Morrisons The Bank of England

Shoppers in the UK face a surge of ‘dynamic-pricing’ as supermarkets look set to adopt technology that adjusts the price of goods based on demand.

Supermarkets have already started introducing electronic shelf labels which could pave the way for dynamic-pricing in the future, the Bank of England has warned.

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