British pubs are facing desperate times. Some of them have succumbed to rising costs, while others are trying to battle it by opting for a cab-share-like model of hiking drink prices during the busiest hours to offset costs.
Stonegate Group, which owns the likes of Slug and Lettuce and Craft Union, has introduced a "dynamic pricing" model on drinks during the evenings and weekends, The Telegraph reported Monday. It's Britain's biggest pub group with about 4,500 venues peppered across the country, some of which have remained popular and made money for the company even in the most trying of times.
