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Fortune
Fortune
Justin Kissinger

Supporting moderation: beer’s structural advantage in the no-alcohol space

beer (Credit: Getty Images)

A court in Luxembourg recently ruled that a drink cannot be labeled “gin” unless it contains at least 37.5% alcohol. This might seem like legal hair-splitting, but the decision reveals a fundamental truth about the drinks we love. Spirits like gin are defined by distillation, a process meant to isolate and concentrate ethanol. When you take the alcohol out, you’re often left with little more than flavored water trying to mimic the real thing. The ruling highlights a critical distinction in the beverage aisle: liquor and wine lose their identity without ethanol. Beer does not.

Beer’s character is not defined by its alcohol content, but by its craft. Its identity comes from the interplay of malted barley sweetness, hop bitterness, and yeast esters during fermentation. Even when alcohol is reduced or removed using modern brewing techniques, beer retains its flavor, its body, and its soul.

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