
By arguably most measures, McDonald’s (MCD) is a boring investment. That’s not to cast aspersions on the American business icon. However, even in the consumer realm, it doesn’t do anything offensive (health considerations aside). It exists, usually as a means to satisfy an end when no other options are available. By that definition, it’s a valuable service but that also means investors aren’t exactly clamoring for MCD stock.
To be sure, though, the lack of an excitement factor for the fast-food giant makes the idea relevant at this juncture. Even with inflation data moving in the right direction, many U.S. households remain under pressure. “There are some things you can stop buying or slow down on buying,’’ said Mark Dye of Port St. Lucie, Florida, in an interview with AP.