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The National (Scotland)
The National (Scotland)
National
Adam Robertson

Supermarket strikes deal with Aberdeen-based brewer for all Scottish stores

ALDI has announced a new collaboration with a Scottish-based brewery which will offer beer lovers the chance to try six unique new brews.

The new stock will be available across all 105 Scottish Aldi stores as the supermarket teams up with Aberdeen-based Fierce Beer.

While each of the six new beers will be brewed at Fierce’s brewery, the line-up is a collaborative one.

It includes a session pale ale in collaboration with William Bros from Alloa, a Belgian witbier with Scottish Highland brewers Cromarty Brewing Co as well as an American IPA made alongside Midlothian’s Stewart Brewing.

It also includes partnerships with breweries south of the Border.

The first is a collaboration with Brew York to create a tangy guava sour, a German chocolate cake stout in partnership with Neon Raport in Nottingham and a hoppy double IPA brewed with Leeds-based Northern Monk.

Sales manager of Fierce Beer Craig Cargill, said: “It’s been incredible to build on the success of the past few Beer Festivals and bring together a brand new range of beers that have been curated, designed, and brewed alongside some of our best friends in the industry.

"This entire project has been testament to the support Aldi and their customers have given us over the years, so we’re really excited to share these beers with everyone.”

Regional managing director of Aldi Scotland Graham Nicolson said: “Our Scottish Beer Festival is always a huge hit with customers and this summer’s festival is set to be no exception, with six fantastic new brews from Fierce and Friends.

"I’m proud of the strong partnership we’ve built with Fierce Beer over the years and looking back on when we first championed them in our annual Scottish Beer Festival eight years ago, this year’s collaboration feels like a celebration of our relationship and their growing success.

"The Scottish Beer Festival gives customers the opportunity to sample locally produced, top-quality brews at everyday prices and I’m certain shoppers will enjoy the range of exciting products on offer.”

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