Supermarket shoppers have blasted the cost of a cupboard essential, calling the £4.50 price tag "ridiculous".
The item in question was a 450g tub of Bisto Gravy being sold in an Asda store.
The shopper vented their thoughts to a money-saving Facebook group and others agreed their shared their disbelief about the cost.
The post said: "One of the most ridiculous things I’ve seen whilst out shopping today. when will this madness end?"
One member added: "That is just disgusting!!! Even Waitrose are bringing their prices down!! It will have to happen...people can't just buy this stuff!!!!"
Other Facebook users said they wouldn't buy the gravy product "out of principle".
They said: "I just won’t pay this for Bisto out of principle, to hype it to this price is absolutely taking the pee. they will lose money."
Others told the original poster to switch to supermarkets ' own gravy brands as they were much cheaper and tasted just as good.
One commented: "32p Asda own tastes just like Bisto!"
This Facebook user is referring to the 200g Asda's Just Essentials gravy granules.
Another added: "When will people stop buying it? I buy store own veg gravy (around 75p) delicious and kids love it too !"
One group member said they were "sceptical" to ditch the iconic brand at first but they had switched over to Aldi's own gravy brand and now they "won't go back to Bisto!".
According to Trolley.co.uk, Asda is one of the most expensive supermarkets for Bisto gravy, but not the most.
The price of a 450g tub of Bisto Gravy granules at Asda is £4.50 at the supermarket and the cost of the smaller 190g tub is £2.
The only other supermarket selling the same product for a higher price was Sainsbury's which, at the time of writing, has a monumental price of £4.85.
Other supermarkets are also selling the Gravy for a similar price of between £3 and £5.50.
A recent investigation by Grocer Magazine revealed that nearly 50 Bisto instant gravy SKUs are up as much as 50.9% across Sainsbury’s, Morrisons and Asda since the beginning of 2023.
Asda told Mirror Money that the price of the Bisto products in its store is in line with most supermarkets and that "it was do everything it can to keep prices in check".
A spokesperson for Bisto owner Premier Foods said: "We only ever increase our prices as a last resort, offsetting significant increases in the cost of raw materials, energy, packaging and labour wherever we can through internal cost saving measures first. Our most popular 190g Bisto gravy tub is available at £2.”
