Fresh turkeys have started hitting the supermarket shelves from today, but there is one retailer in particular that's determined to be cheapest this Christmas.
When Sainsbury's revealed earlier this month how it planned to sell the birds for the cheapest price of all the main supermarkets, it sparked something of a price war.
At the time its plan to sell the fresh birds for £4.25 per kg was cheaper than even Aldi or Lidl, which had both set their prices at £4.95 a kg.
