Supermarket Iceland has come under fire by its customers for selling a pack of Lurpak butter for an 'insane' price. It comes with food prices having risen sharply during the cost of living crisis.
A shopper in a frozen food store, elsewhere in the country, said they spotted a tub of Lurpak being sold at £5. Not long ago, the same item was priced at £3.65 showing the rises consumers are facing during their food shops.
Lancashire Live reports that people in the UK will see their yearly grocery bills rise by £380 this year. It has been suggested by the ONS that the biggest contributor is rising inflation.
