Supermarkets are full of ways to encourage shoppers to buy extra items that aren't on the grocery list - and one subtle trick involves the standard shopping basket.
Promotions and signs advertising stock are easy to spot, but one consumer psychologist has said that there are many crafty methods retailers use to tempt you in to spending more. These can range from pumping out tasty bakery scents to item arrangement on shelves.
Dr. Cathrine Jansson-Boyd from Anglia Ruskin University has explained how strategically placing shopping baskets in the store can alter your spending habits, which many won't even notice.
