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Digital Camera World
Digital Camera World
Tom May

Superhero project highlights Adobe's increasingly complicated relationship with photographers

Winged superhero standing on a building overlooking the London skyline.

I got a press release last week from Adobe that I found very confusing. For starters, it began with the sentence: "Inspired by the launch of the new American superhero film, which smashed box office records this weekend…" but didn't actually say the name of the film. 

On closer inspection, it seemed they were referring Deadpool vs Wolverine, the sweary, violent, R-rated Marvel parody that's been angering critics and pleasing fans around the world. Personally, I loved it, and I don't even like superhero movies, but that's not important. The point is, if Adobe fear a film is too rude for their family-friendly image (despite being made by Disney), why mention it at all?

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