Superdry warns on profits as ‘unseasonal’ weather slows sales

A Superdry store in Cheltenham. The company’s shares have fallen by more than 60% in the past year. Photograph: Bloomberg/Getty Images

Superdry, the UK fashion retailer, has warned on profits, blaming “abnormally mild” weather for a drop in sales.

In an unscheduled trading update, the struggling retailer said retail sales fell 13% year on year in the six months to 28 October, its first half, because the mild weather meant customers were slow to buy its autumn and winter clothes.