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Birmingham Post
Birmingham Post
Business
Andrew Arthur

Superdry to raise prices and stop sales to offset inflation costs

Superdry has said it will raise prices on some of its clothing and there will be no more sales at its stores as it tries to combat the increased costs it is facing due to inflation.

In a set of interim results for the 26 weeks to October 23, 2021, the Gloucestershire-headquartered fashion chain reported a pre-tax profit of £4m, up from a near £19m loss a year earlier, when shops closed during the national lockdown.

Group revenue stood at £277.2m, down almost 2% from the first half of the previous financial year (£282.7m) and almost 25% down the same period in 2020 (£369.1m).

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