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Fortune
Fortune
Prarthana Prakash

Superdry's boss would force Shein to pay more taxes if he could

julian dunkerton (Credit: Max Mumby—Indigo/Getty Images)

Shein’s potential U.K. IPO has faced a string of challenges—including from bosses at other retailers, who think the Chinese giant is exploiting a tax loophole.

Superdry’s CEO, Julian Dunkerton, is the latest to bash the company. The Britain-based apparel company that was once a cult brand whose tees were sported by celebrities has fallen from grace in recent years, culminating in its decision to delist from the London Stock Exchange a few months ago.

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