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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Superdry returns to profit despite talks on £70m overdraft facility

a stack of blue superdry branded sweatshirts
Julian Dunkerton says strong demand from the TikTok generation for items such as parachute pants and Afghan coats has made Superdry ‘cool again’. Photograph: Andrew Kelly/Reuters

Superdry is in talks with its banks to renegotiate up to £70m of debt, the fashion retailer revealed on Friday, but investors shrugged off concerns to send shares soaring more than 14% as the co-founder Julian Dunkerton announced a return to profit.

Dunkerton said Superdry “was cool again”, with strong demand from the TikTok generation for items such as parachute pants and Afghan coats, as he revealed pre-tax profits of £18m, a bounceback from a loss of almost £37m a year before as sales rose almost 10% to £610m in the year to 30 April.

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