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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Superdry reports £148m loss as cost of living crisis affects recovery plans

A Superdry store in London.
Superdry blamed lower demand for its spring-summer collection on poor weather and the issue of weak orders from wholesale partners. Photograph: Ian West/PA

Superdry has swung to a near £150m loss and said it expected sluggish sales this year as the cost of living crisis hindered recovery plans at the struggling British fashion retailer.

The company, which this week suspended trading of its shares as auditors completed the final “technical points” of its annual accounts, reported a £148m loss for the year to 29 April. It compares with a £22.4m profit a year earlier.

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