
Clothing brand Superdry have filed a High Court claim against Manchester City alleging that the Premier League club have infringed their trademark on their training kit.
The club announced a new partnership with Japanese beer brand Asahi ahead of the 2023/24 season that sees the no-alcohol “Super ‘Dry’ 0.0” product emblazoned on their training apparel. Introduced in 1987, the alcoholic version of the beverage is now Asahi’s flagship product.