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The Independent UK
The Independent UK
Sport
Harry Latham-Coyle

Superdry reportedly sues Manchester City over ‘confusing’ training kit sponsor

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Clothing brand Superdry have filed a High Court claim against Manchester City alleging that the Premier League club have infringed their trademark on their training kit.

The club announced a new partnership with Japanese beer brand Asahi ahead of the 2023/24 season that sees the no-alcohol “Super ‘Dry’ 0.0” product emblazoned on their training apparel. Introduced in 1987, the alcoholic version of the beverage is now Asahi’s flagship product.

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