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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Superdry boss: ‘Shein should pay tax in a fair way or there will be UK bankruptcies’

Superdry co-founder Julian Dunkerton sits atop a display bench of clothes
Superdry co-founder Julian Dunkerton. Photograph: Adrian Sherratt/The Guardian

Julian Dunkerton is striding around Superdry’s barn-like showroom, yanking garments off rails, stroking fabrics and talking up the brand he believes he can bring back from the brink.

Aged 59, Dunkerton could be forgiven for retreating to focus on the rest of his empire, which extends from the family cider business to property and hospitality assets including the No 131 boutique hotel and bar in Cheltenham.

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