Popular high street store Superdrug is set to launch a health and beauty marketplace that will aid several new premium brands, as well as offering a space for sustainable, gender-neutral and Black-owned companies. It's been widely reported that Superdrug Marketplace will drop in September, and it's hoped to be a “space for diverse innovators and [will] remove barriers to entry”, according to the company.
The aim is to aid companies that need a helping hand to gain presence in the national market. Superdrug will work with independent creators to help promote these new brands that would otherwise remain relatively unknown.
Customers will be able to see what's up for grabs via their nationwide platform, and the marketspace will form a part of the Superdrug website. The company is now reaching out to brands that feel they may have been cast aside to get in touch to be in with a chance of featuring on the marketspace.
