Being a bleached blonde is a big commitment. And it can be a pretty expensive one too if you want to keep the brassiness at bay, touch up your roots and keep your hair in a healthy condition. And now there are dozens of repairing products on the market, but they’re not without the salon-worthy price tag either.
Going blonde is a journey that puts your hair under extreme stress which, when also exposed to heat and repeated dyeing, can leave it dry, dull and splitting.
But Superdrug shoppers have been able to get their hands on an affordable hair care line specifically for blondes - and customers are saying it's better than leading brand Olaplex.
