Superdrug has announced a new campaign in partnership with poverty campaigner and activist Jack Monroe to help with the cost of living crisis.
Part of the scheme is the Shop Smart initiative which will help customers understand how they can keep costs down when shopping for beauty and hygiene products. Superdrug and Jack are aiming to ensure people have access to the basic dignities through a number of initiatives and offers.
The retailer is also adding a further 30 products to its Price Freeze Promise - a commitment to freeze the prices of 130 everyday essential items across personal care, beauty and healthcare, to reassure customers that Own Brand prices won’t increase for at least a year.
