Superdrug has announced it is freezing prices on 5,000 beauty items - including big name brands like Maybelline, Rimmel and Revolution. The retailer, which has already frozen the price of over 130 selected own brand products, says it is to help with the cost of living crisis.
It said the price freeze would apply to Maybelline, Rimmel, Revolution, e.l.f, NYX PMU beauty items as well as smaller brands including Bourjois, Revolution Pro and Juvias Place. It will be in place until the end of this year, Birmingham Live reports.
Superdrug chief commercial officer, Simon Comins said: “We’ve seen that consumers are finding a way to navigate the current economic climate and are looking for great value and recommendations on how to shop smarter and more cost-effectively during this time."
