Superdrug fans have been blown away by a £10 primer that "makes foundation last all day".
Happy customers have been leaving five-star reviews online after trying the e.l.f Power Grip Primer, with many comparing it to high-end product MILK Makeup Hydro Grip Primer. Customers who make the switch will save £7 by choosing the e.l.f primer, while also getting more than double the quantity.
Superdrug describes the £10 item as "a gel-based ingredient-driven face primer that smooths and blurs your complexion while gripping your makeup to help it last longer".
